{"id":1083,"date":"2026-09-08T13:05:23","date_gmt":"2026-09-08T12:05:23","guid":{"rendered":"https:\/\/www.friezedesign.co.uk\/blog\/?p=1083"},"modified":"2026-09-09T01:38:45","modified_gmt":"2026-09-09T00:38:45","slug":"why-wordpress-design-freedom","status":"publish","type":"post","link":"https:\/\/www.friezedesign.co.uk\/blog\/why-wordpress-design-freedom\/","title":{"rendered":"02. Why WordPress?"},"content":{"rendered":"\n<h4 class=\"wp-block-heading has--font-size\"><em>&#8220;Complete Design Freedom&#8221;<\/em><\/h4>\n\n\n\n<p>Despite what many web designers seem to think, WordPress is a Content Management System (CMS), not a web design tool.<\/p>\n\n\n\n<p>Your website should be uniquely yours &#8211; with design that is equally distinctive. WordPress gives you complete creative control over whatever you decide to build.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">The WordPress Web Design Process<\/h3>\n\n\n\n<p>Many people will have probably heard of the WordPress &#8216;Theme&#8217;. You can download pre-designed, generic Themes from the 100&#8217;s available in the WordPress Theme library. Some are free, some you have to pay for. These off-the-peg Themes have their place, and can be useful in certain scenarios. But they&#8217;re not going to work for those who require a professional approach.<\/p>\n\n\n\n<p>The WordPress &#8216;Theming&#8217; system doesn&#8217;t really play any part in design &#8211; the look and feel of your website. It is in fact just a framework of code routines and functions, that allow a web designer\/developer to connect a database to standard web design technologies (HTML, CSS, JS etc.). Similar in many ways to a Application Programming Interface (API).<\/p>\n\n\n\n<p>With WordPress you can start with a completely blank slate, allowing you to create any design from the ground up. Working alongside an experienced web designer, all aspects of your website&#8217;s design can be fully bespoke.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Design Anything &#8211; You Decide<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Typefaces (Fonts) <\/li>\n\n\n\n<li><a href=\"https:\/\/www.friezedesign.co.uk\/blog\/website-typography-why-it-is-important\/\" data-type=\"post\" data-id=\"873\">Typographic Style<\/a><\/li>\n\n\n\n<li>Colour Palette<\/li>\n\n\n\n<li>Graphical Style<\/li>\n\n\n\n<li>Page Layout Designs<\/li>\n\n\n\n<li>Website &amp; Navigation Structure<\/li>\n\n\n\n<li>Animation<\/li>\n\n\n\n<li>Overall Personality\/Character\/Identity<\/li>\n<\/ul>\n\n\n\n<p>This is part of a series of short articles highlighting why we choose <a href=\"https:\/\/www.friezedesign.co.uk\/wordpress-web-development.html\">WordPress as the web design and development platform<\/a> for our clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Complete Design Freedom&#8221; Despite what many web designers seem to think, WordPress is a Content Management System (CMS), not a web design tool. Your website should be uniquely yours &#8211; with design that is equally distinctive. WordPress gives you complete creative control over whatever you decide to build.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[46,26,114,5,115],"class_list":["post-1083","post","type-post","status-publish","format-standard","hentry","category-web-design","tag-bespoke-web-design","tag-professional-web-design","tag-themes","tag-wordpress","tag-wordpress-theme"],"_links":{"self":[{"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1083"}],"version-history":[{"count":15,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1083\/revisions"}],"predecessor-version":[{"id":1158,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1083\/revisions\/1158"}],"wp:attachment":[{"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}