{"id":1192,"date":"2026-09-11T16:33:13","date_gmt":"2026-09-11T15:33:13","guid":{"rendered":"https:\/\/www.friezedesign.co.uk\/blog\/?p=1192"},"modified":"2026-09-12T14:16:20","modified_gmt":"2026-09-12T13:16:20","slug":"why-wordpress-custom-content-types","status":"publish","type":"post","link":"https:\/\/www.friezedesign.co.uk\/blog\/why-wordpress-custom-content-types\/","title":{"rendered":"03. Why WordPress?"},"content":{"rendered":"\n

“Custom Content Types”<\/em><\/h4>\n\n\n\n

For many, the standard web ‘page’ is all you need. “What we do”, “Who we are” ; perfect. But what if, let’s say, your organisation works in multiple countries, on multiple projects? These might be better presented via multiple page ‘views’. A ‘Location’ or ‘Project’ view. Filtered by ‘Year’ or ‘Partners’. <\/p>\n\n\n\n

Custom content types allow you to ‘query’ virtually any property and present it as a page ‘view’ to the user.<\/p>\n\n\n\n\n\n\n\n

What exactly are ‘custom content types’?<\/h3>\n\n\n\n

WordPress comes with two ‘content types’ by default – Pages and Posts. Pages are pretty obvious, but Posts include extra properties. Posts are essentially ‘blog posts’ or ‘articles’ and come with, for example, a ‘date published’ property. By default your posts will be ‘ordered’ by date published, and you can decide whether or not the date is displayed in your post.<\/p>\n\n\n\n

WordPress allows you expand beyond these two default content types, and create custom versions, with unique properties.<\/p>\n\n\n\n

Custom Content Type Example<\/h3>\n\n\n\n

Custom content types offer numerous possibilities and encompass hundreds of use cases, but for demonstration purposes it’s best to use, as an example, something we’re all familiar with – books.<\/p>\n\n\n\n

You have a website that reviews and recommends books. People may come to your website with a ‘author’ in mind, or a ‘genre’ they like. Do you expect them to just trawl though every book article you’ve ever published, to find what they want? No. You have to classify some ‘properties’:<\/p>\n\n\n\n