{"id":750,"date":"2022-06-04T13:35:50","date_gmt":"2022-06-04T12:35:50","guid":{"rendered":"http:\/\/www.friezedesign.co.uk\/blog\/?p=750"},"modified":"2026-02-25T14:19:21","modified_gmt":"2026-02-25T14:19:21","slug":"just-how-important-is-your-website","status":"publish","type":"post","link":"https:\/\/www.friezedesign.co.uk\/blog\/just-how-important-is-your-website\/","title":{"rendered":"Just How Important is Your Website?"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading_6d2522-4e, .wp-block-kadence-advancedheading.kt-adv-heading_6d2522-4e[data-kb-block=\"kb-adv-heading_6d2522-4e\"]{text-align:center;font-weight:400;font-style:normal;font-family:Georgia, serif;text-transform:capitalize;color:#ea024d;}.wp-block-kadence-advancedheading.kt-adv-heading_6d2522-4e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading_6d2522-4e[data-kb-block=\"kb-adv-heading_6d2522-4e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_6d2522-4e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading_6d2522-4e[data-kb-block=\"kb-adv-heading_6d2522-4e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading_6d2522-4e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6d2522-4e\">&#8220;Our Experience suggests some organisations don&#8217;t value their website as much as they should&#8221;<\/h4>\n\n\n\n<p>Virtually every organisation needs to &#8216;communicate&#8217; their existence, in order to function &#8211; and based on circumstances, there are hundreds of ways to do this. However, for most the easiest, most cost-effective and effective means, is to create a website.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Why Your Website Is Important<\/h2>\n\n\n\n<p>The &#8220;Web&#8221; has defined a new era &#8211; &#8216;The Information Age&#8221;, and it has become the default place everyone goes when they need information. The Web is <em>the <\/em>automatic first-port-of-call.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First Impressions<\/h3>\n\n\n\n<p>It&#8217;s very likely then, that for most people, your presence on the Web will be the first encounter they have with your organisation. Their first introduction to <strong>who you are, what you do, what you represent<\/strong> or <strong>what you offer<\/strong>.<\/p>\n\n\n\n<p>This moment of &#8220;first contact&#8221; is an important one. So what sort of impression do you want people to have when they first visit your website?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your &#8216;Public Face&#8217;<\/h3>\n\n\n\n<p>Beyond first impressions, for people over time, your website may become the primary (and only) representation of your organisation. The &#8216;public face&#8217; for your organisation. Your website could be the only interaction many people ever have with you.<\/p>\n\n\n\n<p>In light of this, isn&#8217;t your website the most important medium you have to explain your goals or express your ideas? Shouldn&#8217;t your website be well resourced, so it can be as useful and engaging as possible for those who visit it?<\/p>\n\n\n\n<p>Add to this, the ways your website could be used to help you to do things more cost-effectively and efficiently. Keeping people up-to-date with news and events, allowing online applications and payments, membership systems, video and audio media, instant feedback &#8230; etc, etc.<\/p>\n\n\n\n<p>It seems odd to us then, that some organisations appear to underestimate the value of their website. Most organisations realise they must have a website, but some seem not to realise its importance or potential, and this can lead to under-resourcing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Having A Poor Website Could Damage Your Reputation<\/h2>\n\n\n\n<p>Having a website that doesn&#8217;t work well for those who use it &#8211;  one that makes it difficult for people to find or do what they&#8217;d hoped &#8211; reflects badly on your organisation. Visitors may begin to question your competence, your trustworthiness, or your authority within a chosen sector.<\/p>\n\n\n\n<p>As part of your overall public-relations, your organisation&#8217;s website is an extremely important component. So it shouldn&#8217;t be the thing you look to, should you need to consider cutting-corners.<\/p>\n\n\n\n<p>Properly resourced &#8211;  a <a href=\"https:\/\/www.friezedesign.co.uk\/blog\/web-design-planning\/\" data-type=\"post\" data-id=\"111\">meticulously planned<\/a>, well designed, effectively functioning website &#8211; will serve you well and bring great benefits. <\/p>\n\n\n\n<p>To those who haven&#8217;t already, maybe it&#8217;s time to reevaluate your website&#8217;s worth?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Our Experience suggests some organisations don&#8217;t value their website as much as they should&#8221; Virtually every organisation needs to &#8216;communicate&#8217; their existence, in order to function &#8211; and based on circumstances, there are hundreds of ways to do this. However, for most the easiest, most cost-effective and effective means, is to create a website.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[77,26,78,14,19,22,9,20],"class_list":["post-750","post","type-post","status-publish","format-standard","hentry","category-web-design","tag-pr","tag-professional-web-design","tag-public-face","tag-target-audience","tag-user-experience","tag-website-aims","tag-website-design","tag-website-planning"],"_links":{"self":[{"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=750"}],"version-history":[{"count":54,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/750\/revisions"}],"predecessor-version":[{"id":846,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/posts\/750\/revisions\/846"}],"wp:attachment":[{"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.friezedesign.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}