“We Claim to Be Professional web designers, but what does that mean exactly?”
Yes, it’s true, anyone can open up a Graphic Design program (Photoshop), learn some basic HTML and call themselves a ‘Web Designer’. But in reality it’s just a tiny bit more complicated than that …
As with most things, you have to do something for a extended period of time before you really begin to understand it. This is effectively what ‘professionalism’ means : you spend time deepening and expanding your knowledge and abilities.
Mix in some natural desire, intelligence and talent, and you become good at what you do.
It’s exactly the same for Web Design and Development. We’ve spent many years working hard, gaining knowledge, and we continue to expand our skills. With web design and development these requirements are particularly important, because the technologies continue to evolve.
As ‘Professional’ Designers, Our Expertise Includes:
Project Objectives & Requirements Gathering
Understanding exactly what it is you are trying to achieve, and how this can be best accomplished both practically and effectively.
Target Audience Research
Determining who it is you are trying to communicate with, who you’re trying to appeal to. Set out plans to ensure your website matches the expectations of your target audience.
Identity & Brand Presence
Establishing how your organisations identity (new or existing) will be reflected through your website and other digital channels.
Website Project Scope – Tech Options & Limitations
Consider the best technological approach in relation to central aims, audience reach, cost (ROI), compatibility and ongoing management.
Information Architecture & Content Strategy
Discovering and deciding what content should be included on your website and why. Prioritise and organise that content to ensure your website is coherent and easy to use.
Usability & User Experience (UX)
Make sure usability and UX remain central to the whole web design and development process. All interactions visitors have with your website must be obvious, easy and accommodating.
Include coding techniques and follow design practices that make certain your website remains accessible to all, especially those with disabilities.
Task Flows & Wireframing
Designing and testing website user interactions to ensure they remain clear and easy to follow. This is important with complex tasks, but also if you want to encourage visitors to your website to complete an important task.
Website GUI Design
All websites are essentially ‘Graphical User Interfaces’ (GUIs). A well designed website GUI must match users expectations, work on all devices, and be enjoyable to use. A good understanding of conventions is essential – when to follow them, when to break them?
Similar to GUI design. Adding thoughtfully designed graphical elements to enhance the look and improve usability on your website. They’ll help in defining structure to layouts, offer effective cues, feedback, and assist in attracting attention.
Keeping users informed at all times. Most people have visited a website, been part way through a task and thought “So what am I supposed to do now?” That’s a result of poor interaction design.
Professional or amateur? Ask them about typography. This is design for ‘text’ and it’s extremely important. Typefaces, font-weight, relative sizing, line height, line-length, letter spacing. Legibility, contrast … the ‘rhythmic flow’.
Web Standards Based Coding
Recognising and using coding practices that ensures your website is available to the widest possible audience. Use open source web technologies that are known to work on all devices and all platforms.
Avoid using the all-too-common lazy bloat code libraries. Using all techniques available to make sure your website is fast and responsive. Optimise all media for fast download.
Search Engine Optimisation (SEO)
Making sure your website can be easily found by those using Search Engines. Website code and content designed and structured to be search engine friendly.
Browser, Platform & Device Testing
Vigorous testing to make certain your website works correctly across all systems and set-ups. Linux, Windows, Mac, Android and iOS platforms. Chrome, Edge, Safari and Firefox browsers. All screens – size, resolution and manufacturer.