“Don’t frustrate your Website’s Visitors: How to make it easy for people to find what they want on your website”
What do people see when they visit your website? It almost certainly won’t be the same as what you see when you visit it.
Every Website Visitor Is Different
Each visitor to your website will see something different because the hardware and software set-up they use will vary.
These set-up variations will include:
The reality is, you can’t completely control how your website is going to look to every single person who visits it. But there are two important things you should do – maximise compatibility, and ensure your website always remains usable.
Web Standards + Custom Design
There is no single working ‘one size fits all’ compatibility model when it comes to web design, and this is where the DIY, Web Builder services often fall down. You can’t have an automated design system that works with every customer, every website or every design scenario – it’s just not possible.
Add to this the fact many people using these DIY web design services don’t really understand the complexities of what they’re doing – the result could be a website that for some, not only looks amateurish but might not even be usable.
This is why we are such strong advocates of ‘Web Standards’; developing websites using code based on best practice and accepted open standards. This gives us the widest compatibility possible. And that is a great place to start. However, often the only way to really get a design layout to work across all devices, all browsers and all screens is to write custom code that is – like any good website – unique.