“What are the benefits of having a Custom built website?”
Do you consider your organisation to be unique? Do you have a custom logo, or did you just grab a pre-built, generic logo and put your name under it? How about your colour-scheme; just casually selected, with little thought?
What about your writing style, does it have a particular tone? It’s likely, in all these cases, you’re already doing things bespoke? But why? Because bespoke is better.
A fully bespoke website is just the process of expanding upon that which is already tailor-made for your organisation and, putting all other considerations aside (for now), having a bespoke website is better too.
Bespoke Web Design
If you are serious about your website and understand its importance within your organisation; if you’re determined to maximise the benefits that a professional website will bring, then there is really only one option open to you – a bespoke website.
Benefits of Bespoke
No Constraints, No Compromise
An obvious benefit of having your website custom-built, is you aren’t immediately being constrained or restricted by the limitations inherent in any ‘off-the-shelf’ component of web design. With bespoke every aspect of the design can be uniquely tailored to enhance and support the aims of your organisation. A fine-tuned website, with no compromises, entirely focused on what you decide it should be focused on.
By starting with the ‘blank canvas’ that bespoke web design affords, you’ve got far greater flexibility to experiment, iterate and fine-tune how you might present your website’s content in more interesting and engaging ways.
Fast, High-Performing and Bloat-Free
A serious issue with ‘website builders’ or any off-the-peg website development system, is that they necessarily need to work for as many people, in as many scenarios, as possible. This means there are reams and reams of code (bloat) included with every website built using the system, whether any particular website needs it or not. Reams of code that will likely never get used.
The simple fact is – the more code your website includes, the more processing time is required – with the result being a slower website. None of us like being on a slow website and Google Search will demote your website in search results if it is too slow.
With bespoke web design, the only code included is that which is required. There’s no code just sitting there doing nothing, because another organisation might want to use it on their website?
Are You a Web Designer?
Most have seen the adverts suggesting you “build your own website!”. What they fail to mention is that in all likelihood, what you build isn’t going to be very good. After all, you’re not a professional web designer?
Designing a good, effective, successful website isn’t something just anyone can do. It requires years of experience to build up expertise in a whole array of different disciplines.
To Bespoke or Not to Bespoke…
… That is the question? The answer depends on how important, how valuable you think your website is to your organisation.
The main barrier to commissioning bespoke web design is cost. In all walks of life, off-the-peg has always been cheaper than tailor-made. Every organisation has to make their own decisions about where money can be most effectively spent, but perhaps spending more on your website, by having it designed professionally, will bring more benefits than you might have first imagined?
There will be situations where limited resources make it impossible, but if the option is available to you, it’s always better to go bespoke.