We’d say the short answer is no. To understand why we’ve come to this conclusion, you need to understand the main reason people choose to pay for Google Ads (updated: 2024).
Virtually every organisation needs to ‘communicate’ their existence, in order to function – and based on circumstances, there are hundreds of ways to do this. However, for most the easiest, most cost-effective and effective means, is to create a website.
As visual beings, we’re naturally drawn to the imagery (photos, graphics) we see on websites – whether they’re good quality images or not. And like we might when encountering ‘poor quality writing’ on a website, we instinctively make a ‘judgement’ on poor images too. Unprofessional?
Do you consider your organisation to be unique? Do you have a custom logo, or did you just grab a pre-built, generic logo and put your name under it? How about your colour-scheme; just casually selected, with little thought?
What about your writing style, does it have a particular tone? It’s likely, in all these cases, you’re already doing things bespoke? But why? Because bespoke is better.
Yes, it’s true, anyone can open up a Graphic Design program (Photoshop), learn some basic HTML and call themselves a ‘Web Designer’. But in reality it’s just a tiny bit more complicated than that …