“Your Website’s Visual Design – Does It Enhance Or Hinder?”
Scientific research has shown that, even before a single word of text is read, the first message a website visitor receives is a purely visual one. Like it or not, the way your website looks is extremely important to the people who use it.
In a fraction of a second, every person coming to your site will form a opinion about you or your organisation, purely on the visual ‘feedback’ your website conveys to them. That’s why we believe it’s important to get the ‘visual identity’ of a website exactly right (bespoke).
“I just don’t like it!”
Peoples reaction to visual design is both complex and subtle, with much of it going on at a subconscious level. People will often express dislike for something without really knowing why – “.. I just don’t like it!”. We ourselves often visit good websites, with interesting content etc, but it just doesn’t feel like a particularly pleasant experience? But we do know why – the design is wrong – the design doesn’t enhance, it hinders.
Design That Audiences Can Identify With
An important consideration when developing any website, is what type of audience does it hope to attract? So matching a website’s visual design to your target audience is going to play a major part in determining if that website is to be successful or not.
Having produced sites for many differing and discerning audiences, Frieze Design will work with you to establish how the central aims of your website can be reinforced, reflected and enhanced through visual design – a website GUI that your audience can identify with.
It’s Web Design… Not Print Design!
Web design is a specialist discipline – a unique skill unlike designing in any other media. And although it helps to have an understanding of other media, web design is definitely not ‘print design’ for the screen.
In fact the very term ‘web page’ (‘page’ being borrowed from print), is slowly sounding like an anachronism. The web is a ‘multi’ media platform, carrying video, audio, games, e-commerce, interactive e-learning, social-media, even full-blown web applications not unlike those we use on our smartphones and desktop computers.
Many web agencies began life as print designers, and merely bolted-on ‘web design’ when it came along.
We at Frieze Design only do web design, we’ve never done print work, nor do we want to. What we design are ‘easy to use’ interfaces between the website visitor and the technologies they are using. We don’t design web ‘pages’, we design web-based graphical user interfaces (GUI).